Yesterday, my lovely and supportive wife went to share my latest vlog on
Facebook and instead of clicking share, she accidentally clicked boost. It’s an easy mistake to make, since if you manage a page, Facebook is constantly offering you previews of your sponsored content.
What follows is far from scientific, but I do think it’s interesting.
According to Facebook, they’ve offered my video to 1,737 people, 23 of whom clicked the video.
I didn’t actually post the previous video to Facebook at all, but I can compare the view counts:
Vlog 2 has had a bit more time to gain views, but in truth most of the views seem to occur when I first post the videos. So… I’m inclined to declare Facebook promotions to be a waste of money, at least for this usage scenario.
What do you think? Have you tried paid promotion on social media? What was your experience? Let me know in the comments.